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Real estate planners often think about how to reduce a project’s carbon footprint. A new apartment complex under construction in Arizona is taking that idea one step further. Culdesac Tempe is designed to be entirely car-free. And not just for the good of the climate but as a lifestyle choice for people who want to get rid of the hassle and expense of a car-centric existence. But will large numbers of people really choose to ditch their cars altogether? Bloomberg’s Ira Boudway went to Arizona to find out.

Read more: This Development Wants Residents to Ditch Their Cars. In Phoenix.

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This episode was produced by: Supervising Producer: Vicki Vergolina, Senior Producer: Kathryn Fink, Producer: Federica Romaniello, Associate Producer: Zaynab Siddiqui. Sound Design/Engineer: Raphael Amsili.