WASHINGTON (AP) — President Joe Biden is hosting executives from Live Nation, Airbnb and other companies at the White House on Thursday to highlight his administration's push to end so-called junk fees that surprise consumers.

Biden prioritized the effort to combat surprise or undisclosed fees in his State of the Union address and has called for legislation, regulation and private sector action to end them. Biden, at Thursday's event, was set to announce actions by companies that have eliminated or plan to eliminate those surprise fees.

The consumer advocacy push is part of the Democratic president's pitch to voters ahead of his 2024 reelection bid that government can help improve their lives in big and small ways.

At the White House, Live Nation, which is based in Beverly Hills, California, is announcing that it will provide customers with upfront all-in pricing — meaning the actual purchase price including service charges and any other fees — for its owned venues by September and that Ticketmaster will give consumers the option to view all-in pricing up front for other venues on the live-entertainment tickets platform. SeatGeek, based in New York, will also unveil features to make it easier to browse for tickets with the true cost displayed.

Airbnb, based in San Francisco, rolled out its all-in pricing tool in December, after Biden first called on companies to stop hiding fees.

“President Biden has been working to lower costs for hardworking families by bringing down inflation, capping insulin prices for seniors, and eliminating hidden junk fees," National Economic Council director Lael Brainard said in a statement. "More companies are heeding the President’s call so that Americans know what they’re paying for up front and can save money as a result.”