Charli and Dixie D'Amelio: TikTok stars step into footwear space. Here's what we know

2023-05-19 14:51

Charli and Dixie D'Amelio are expanding into the fashion world with 'D'Amelio Footwear'

Charli and Dixie D'Amelio are venturing into uncharted terrain. They officially launched 'D'Amelio Footwear' on Thursday. Despite becoming famous as a result of Charli D'Amelio's viral TikTok dances, the family has become an internet sensation.

The D'Amelio family — mother Heidi; father Marc; and TikTok-star daughters, Charli and Dixie, have started the new business. It is the first brand to be launched by the family company, D'Amelio Brands, in 2022. This cross-platform label, founded by entrepreneurs Marc and Heidi D'Amelio, has announced the global launch of its first brand, D'Amelio Footwear.

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Charli and Dixie D'Amelio's footwear brand

The shoe line has been created by Charli, Dixie, and Heidi D'Amelio, as well as designer Lauren DiCicco, who worked on Jessica Simpson's footwear brand. D'Amelio Footwear will have seven styles, including sandals, sneakers, boots, heels, and more. The D'Amelios know how to connect with worldwide audiences in an authentic way, with designs that are stylish, high-quality, and comfortable. The mother and sisters spoke with L'OFFICIEL about their new venture.

@charlidamelio @D’Amelio Footwear ♬ die (sped up) - lucidbeatz & key kelly

Dixie and Charli also have a fashion brand called Social Tourist at Hollister, and Charli has a fragrance called Born Dreamer with Ulta. But this is the first one that is completely theirs. They set out to build a footwear company at an affordable price point (ranging from $80-$200) that the three women in the family would actually wear, FASHIONISTA reported.

Which pair of footwear do the D'Amelio sisters prefer?

Dixie and Charli both adore the Camdon Platform Boot, which is available in three different colors. Charli also likes the Marlania Platform Pump, Eyekonn Platform Sneakers, and Mayvinaa Platform Sandal, but Dixie has the 'largest opinions' and Charli isn't scared to say no to a trend. Dixie and Charli usually agree on what they prefer and have tried on every style.

@dixiedamelio @D’Amelio Footwear ♬ original sound - kevinnnn

The D'Amelio Footwear company is growing, and Charli and Dixie desire to see everyday people, not just celebrities, wearing their shoes. Heidi wants the collection to appeal to people of all ages, and Charli and Dixie hope to see college students wearing them to prom. Heidi wants her collection to be a go-to for other moms.