It’s official: Prime Day 2023 is scheduled for July 11-12, so get those wishlists ready.
Prime "Day" starts at 3 a.m. EST on July 11 and ends July 13 at 2:59pm EST, “with new deals dropping every 30 minutes," Amazon says. The retail giant will be slashing prices on its own Amazon-branded products as well as popular brands like Samsung, Apple, Sony, Acer, Shark, Lenovo, and more.
From prior experience, we expect the most enticing deals to be revealed on the first day of the sale, with lesser deals following on day two. There are also usually some early deals leading up to the sale days, which we’re actively pursuing in order to find you the best value for your hard-earned dollar. Those with an Amazon Alexa can also ask their smart assistant for deal alerts and event reminders, so you won’t miss out on any of the action.
Speaking of value: Prime members get access to deals early as well as additional discounts on products that are already marked down. It costs $14.99/month (plus tax) and includes free 2-day delivery, access to Amazon’s streaming platform, Prime Video, Prime Gaming exclusive in-game content, the Prime Try Before You Buy feature, and more. If you don’t already have a subscription, Amazon offers new customers a free 30-day trial.
Live Now: The Best Pre-Prime Day Deals
Amazon Deals Page: Prime Deals, Daily Deals "Top Deal”, More
Up to 60% off Amazon Devices: Ring, Fire TV, eero, Kindle, More
Up to 45% off Amazon Brands: Electronics, Clothing, Everyday Essentials
Invite-only Prime Deals: Amazon Fire TV Omni 4K TV for $99.99, More
The Best Prime Day Service Offers Now Live
3 Months of Audible Premium Plus Subscription for Free (Normally $14.95/mo)
3 Months of Kindle Unlimited Subscription for Free (Normally $11.99/mo)
4 Months of Amazon Music Unlimited for Free (Normally $8.99/mo)
2 Years of GrubHub+ for Free (Ends 7/5, Normally $9.99/mo)
Prime Gaming: Free Games, In-Game Content, Twitch Subscription
Check back often; we’ll update these deals as Amazon adds to its sale pages.
Maximize Savings With a Prime Credit Card
The Amazon Prime Credit Card has no annual fee, and purchases on Amazon.com, Amazon Fresh, Whole Foods, and Chase Travel net you 5% on points, 2% back at restaurants, gas stations, Local Transit & Commuting, and 1% on all other purchases.
For a limited time, earn up to a $200 Amazon Gift Card with qualifying Amazon Prime Visa Credit Card Signup. Prime Day and Black Friday are some of the best times of the year to be a Prime Card holder since we’ve seen rewards of up to 25% back in points for select purchases. For current card holders, check out the Prime card member bonus page for current bonus point offers.
3 Months Free of Audible Premium Plus
New users can get the first three months of Amazon’s Audible Premium Plus streaming subscription for free. A subscription includes access to thousands of audiobooks, podcasts, Audible Originals, and more. After your three-month trial period is over, you will be automatically enrolled at the regular rate of $14.95 per month unless you cancel.
3 Months Free of Amazon Music Unlimited
This year Amazon is offering three free months of Amazon Music Unlimited and its library of 90 million+ songs to new subscribers. Your trial includes offline listening, spatial audio, and HD music options on select tunes. Prime members will be billed $8.99 per month after the trial unless you cancel. Qualifying Amazon Prime members can get up to four months. Check out PCMag's review.
3 Months Free of Kindle Unlimited for Select Users
New and select returning users can get three months of Kindle Unlimited subscription. Kindle Unlimited offers over 4 million digital book titles, magazine subscriptions, and audiobooks on your Kindle device, tablet, or smartphone. After your three-month trial is over, you will be automatically enrolled in the $11.99-per-month plan, but you can cancel anytime.
2 Years of GrubHub+ for Prime Members
Sign up by July 5 and you can get two years of GrubHub+ for free as long as you have an active Prime membership. GrubHub+ offers free delivery on eligible orders plus exclusive savings and donation matching. After your 24-month free period is over, your membership will auto-renew at $9.99/month until canceled. For a limited time, save 10% on orders $12+ (Up to $10 discount) with Coupon Code: PRIME10 (Ends 7/10).
Prime Day Tips From Our Experts
Some of our editors have been chasing down Prime Day deals since the event's inception, and we have a few tips for shoppers to save time and money:
Officially, Prime Day starts at 3 a.m. ET on July 11, but we expect to also see deals in the lead-up to the big event. We recommend checking back multiple times throughout the day for new offers.
Create a wish list of products you're interested in now and check back on Prime Day to see they're discounted. If not, check the category space to see if a different brand is discounted.
Use the Prime Day Search Bar to filter for items that are discounted this Prime Day. Just replace the "laptop" with the item or brand you are looking for. You can narrow down your search even further by filtering by department and category on the left-hand rail.
Not every discount will require a Prime membership. If you decide not to opt in for a Prime membership, there will be discounts throughout the two days on many brands.
Walmart, Best Buy, and Target have all announced competing sales during the week of July 10, so be sure to compare prices across all three sites if you have a big-ticket item in your cart.