Enrich Foods Partners with AgriCapture to Bring Sustainably Grown, Certified Climate-Friendly Rice to Grocery Store Shelves under Great River Milling Brand

2023-09-19 18:29

PORTLAND, Ore.--(BUSINESS WIRE)--Sep 19, 2023--

Enrich Foods, LLC a Columbia Grain International company, announces a strategic partnership with AgriCapture, a mission-driven technology company that provides agricultural solutions to climate change. Enrich Foods will source certified climate-friendly, sustainably farmed and harvested rice from U.S. farms and bring this premium, nutrient-dense household staple to grocery stores across the U.S. under the Great River Milling brand.

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Great River Milling Climate-Friendly Rice (Photo: Business Wire)

“This partnership with AgriCapture reinforces our commitment to agricultural sustainability,” shares Bill Germano COO of Enrich Foods. “Consumers now have a choice to contribute to a sustainable food system by purchasing long grain white or brown rice that has been grown and harvested in ways that reduce greenhouse gas emissions, improve soil health, and conserve water.”

The Future of Farming

The paradigm is shifting towards climate-friendly sustainable agriculture, utilizing practices that not only address environmental concerns, but also have a profound impact on safeguarding groundwater resources. One crop that has potential to make a significant impact in the advances toward climate-friendly farming is the cultivation of sustainable rice.

“By 2030, conventional rice cultivation will be responsible for 23% of agriculture’s contribution to global warming,” states Tyler Hull, President of AgriCapture. “With funding from the USDA, AgriCapture is bringing 425 million pounds of climate-friendly rice to market by 2025. We rely on partners like Enrich Foods to bring this product to market making it accessible for everyone at home.”

Pricing and Availability

Great River Milling climate-friendly long grain white and brown rice will be available for consumer purchase on Amazon early October 2023 and appearing on store shelves in early 2024. For product and pricing information, contact Craig Adams at cadams@greatrivermilling.com or 608-863-2131.

About Enrich Foods

In 2023, Enrich Foods, LLC acquired Great River Milling and became part of the Columbia Grain International (CGI) family of companies. This provides Enrich Foods and its brands with the backing of CGI’s 45-year legacy as a global leader in the origination, processing, logistics, and distribution of high-quality bulk grains and pulses as well as an established agricultural base of 5,000 producers and growers.

Enrich Foods introduced its cornerstone line of consumer products under the Great River Milling brand. This product line-up includes a variety of “better for you” specialty baking flours, grains, and breakfast cereals sourced from select U.S. farmers who share their commitment for regenerative agriculture.

For more information visit https://www.greatrivermilling.com/.

View source version on businesswire.com:https://www.businesswire.com/news/home/20230919664550/en/

CONTACT: Sunshine Morrison

Radiance Communications

sunshine@radiancecom.com

KEYWORD: UNITED STATES NORTH AMERICA OREGON

INDUSTRY KEYWORD: ENVIRONMENT CLIMATE CHANGE SUPERMARKET SUSTAINABILITY GREEN TECHNOLOGY FOOD/BEVERAGE RETAIL AGRICULTURE NATURAL RESOURCES

SOURCE: Enrich Foods, LLC

PUB: 09/19/2023 06:00 AM/DISC: 09/19/2023 06:00 AM

http://www.businesswire.com/news/home/20230919664550/en