Estrella Media Leads Spanish-Language Fast Channel Boom, Showcasing Its Prowess at IAB NewFronts and Its 2023 Upfront Virtual Presentation

2023-05-10 01:23

LOS ANGELES--(BUSINESS WIRE)--May 9, 2023--

Estrella Media, a leading multi-platform Spanish‑language media company serving the vital U.S. Hispanic audience, said it has become a growth leader in Spanish-language Free Ad-supported Streaming Television (FAST) programming. The company's double-digit year-over-year growth was central to its 2023 IAB NewFronts and Upfront presentations, which launched virtually today.

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Estrella Media's four FAST channels. Estrella Media, a leading multi-platform Spanish language media company serving the vital U.S. Hispanic audience, said it has become a growth leader in Spanish-language Free Ad-supported Streaming Television (FAST) programming. The company's double-digit year-over-year growth was central to its 2023 IAB NewFronts and Upfront presentations, which launched virtually today. (Graphic: Business Wire)

René Santaella, Chief Digital and Streaming Officer said that the company’s FAST bundle has had 10 million monthly video uniques and over 280 million minutes streamed. He spoke to the tremendous growth the media company has had in two short years since launching its four FAST channels.

"FAST has become the next consumer media platform," said Santaella. "By 2025, the advertising market is forecasted to be over $6 billion in revenue. Free streaming is #1 for those under 45 to watch TV, with the lines blurring between connected TV devices, FAST, vMVPDs (virtual Multichannel Video Programming Distributor), and On-Demand. FAST is now a major part of a viewer’s 'bundle' of platforms and channels they watch and frequent.”

Estrella Media’s four FAST channels have become a much-watched FAST bundle. EstrellaTV is the live feed of the company's linear broadcast network, which includes the award-winning series Tengo Talento, Mucho Talento. Estrella News is the only Spanish-language FAST news channel that streams all day. Its leading series, 24 Horas, delivers news reporting from the US, Mexico, and Latin America. Estrella Games shows the best comedy and entertainment game shows and programs, including Cien Latinos Dijeron. Cine EstrellaTV is the best of Spanish-language cinema, with premium movies from drama and comedy to classic and family-friendly titles.

Santaella also announced the addition of Freevee, FuboTV, and SlingTV to Estrella Media’s FAST channels and connected TV partners, and a recent partnership with Amagi to migrate its streaming broadcast operations to a fully cloud-based platform in the coming months. The move to the cloud will enhance the efficiency of Estrella Media’s FAST operations for meeting the rapidly changing requirements of live streaming digital video advertising, programming, and distribution.

Estrella Media FAST channels can be seen on:

EstrellaTV App
Amazon FireTV News App
Freevee
FuboTV
Google TV
LG Channels
Local Now
Plex
PlutoTV
Roku Channel
Samsung TV Plus
SlingTV
Tubi
Vizio Watchfree
Xumo

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of the largest US producers of Spanish-language video and audio content for multi-platform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media's content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 15 owned or operated stations and 35 affiliated stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multi-platform digital news network in the US; Cine EstrellaTV, its Spanish-language movie channel; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the US.

Estrella Media's digital content reach is more than 4 billion minutes per month, viewed across its multi-platform media portfolio, including its FAST, AVOD, and streaming audio platforms.

Estrella Media owns and operates 14 radio stations and the Don Cheto Radio Network with 35 affiliated stations throughout the US, featuring one of the nation's most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events throughout the US. In addition, Estrella Media produces podcasts for audio streaming, and its music division, Estrella Media Music Entertainment, helps develop the next generation of Latin music stars.

To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.

View source version on businesswire.com:https://www.businesswire.com/news/home/20230509005552/en/

CONTACT: Hanna Bolte,HBolte@EstrellaMedia.com, 310-497-5586

Dina White,DWhite@EstrellaMedia.com, 917-226-8366

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TV AND RADIO GENERAL ENTERTAINMENT ENTERTAINMENT ONLINE

SOURCE: Estrella Media

PUB: 05/09/2023 01:00 PM/DISC: 05/09/2023 01:01 PM

http://www.businesswire.com/news/home/20230509005552/en