Google has been abusing its dominance for years, and may have to sell part of its business as a result, European regulators have said. Breaking the advertising technology business apart may be the only way to address regulators’ concerns, they said. The European Union said that Google has been favouring its own advertising technology over those of its competitors, using its dominance over the internet to further entrench that control. It has been abusing that dominant position since 2014, regulators said. As such, only selling part of that advertising technology business would be the way to avoid those concerns, it said. So-called “behavioural remedies” – which force the business to conduct itself in specific ways but without changing the ownership or structure of the company – would not work, regulators warned. More follows Read More Elon Musk refuses to pay Twitter’s Google bill, leaving site in peril Major Google Bard update allows it to not just write code, but execute it Artificial intelligence warning over human extinction labelled ‘publicity stunt’