iPhone 15 preorder listings and deals are on the horizon following Apple's Sept. 12 "Wonderlust" event.

The keynote presentation out of the company's headquarters in Cupertino, Calif. capped off with the reveal of its new flagship smartphone lineup:

• The 6.1-inch iPhone 15

• The 6.7-inch iPhone 15 Plus

• The 6.1-inch iPhone 15 Pro

• The 6.7-inch iPhone 15 Pro Max

The two non-Pro models sport a textured matte finish with color-infused back glass, an A16 Bionic chip, a 48-megapixel main camera with a 2x Telephoto lens (a vast upgrade over the previous generations' 12MP setup), and a long-rumored USB-C port. They also standardize the pill-shaped Dynamic Island cutout introduced in last year's iPhone 14 Pro variants and, thrillingly, come in a bubblegum pink finish.

The iPhone 15 Pro and iPhone 15 Pro Max are Apple's most "pro" smartphones yet. They feature a premium brushed titanium frame with thinner bezels, a powerful new A17 Pro chip, and a customizable Action button that replaces a mute toggle switch. The Pro Max also tacks on a 5x Telephoto camera.

How much will the iPhone 15 cost?

The standard iPhone 15, the iPhone 15 Plus, and the iPhone 15 Pro start at $799, $899, and $999 (respectively) for 128GB of storage. Those are the exact same prices as their predecessors.

The iPhone 15 Pro Max starts at $1,199 for 256GB of storage. That's $100 more than the iPhone 14 Pro Max's base model, but also double the storage.

When will the iPhone 15 be available?

All four iPhone 15 variants will be up for preorder at 8 a.m. ET on Friday, Sept. 15, a week prior to their formal debut on Friday, Sept. 22. The Apple Store will offer trade-in discounts of up to $40 to $650, depending on the model, manufacturer, and condition of the device you're giving up.

This story is developing.