International Color Blindness Awareness Month Nets Huge Turnout

2023-08-29 20:24

BERKELEY, Calif.--(BUSINESS WIRE)--Aug 29, 2023--

EnChroma – creators of glasses for color blindness – today announced that over 160 organizations and influencers have committed to support International Color Blindness Awareness Month 2023. During September, EnChroma and major museums, universities, businesses, libraries, school districts, state and federal parks, tourism agencies, influencers, and Lions and Kiwanis Clubs, will band together to make social media posts, disseminate information, and engage in other activities to educate the public about Color Vision Deficiency (“color blindness”).

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Color blind people only see 10% of the hues and colors others see.

This year companies and organizations large and small from around the world representing a variety of fields have pledged their support. They include multinational corporations such as Honeywell Aerospace and Siemens Energy, the Centre Pompidou, the Georgia O’Keeffe Museum, Boston University, North Carolina State University, Friends of Kauai Wildlife Refuges, the Audubon Nature Institute, the Boy Scouts of America, and the Atlanta Botanical Garden – to name just a few.

“That nearly four times the number of influencers and organizations are supporting this year’s color blindness awareness month demonstrates the growing recognition of color blindness’ prevalence and effects,” said Erik Ritchie, CEO of EnChroma. “We greatly appreciate that so many people and organizations are spotlighting color blindness in hopes it will spur educators, legislators and employers to take actions that mitigate the frustrations and challenges people with color vision deficiency experience every day.”

Color blindness affects one in 12 men (8%) and one in 200 women (.5%); 13 million in the US, 30 million in Europe and 350 million people worldwide. While people with normal color vision see over one million shades of color, those with Color Vision Deficiency only see an estimated 10% of hues and shades. Common color confusions include green and yellow, gray and pink, purple and blue, and red can appear brown. Click here to see more images depicting color blindness.

EnChroma encourages organizations, businesses and individuals to sign up here to commit to making at least one social media post, or undertaking any other activity to promote color blindness awareness in September, using any of the customizable images and templates located here. Participating organizations will receive two pairs of EnChroma glasses to give away to color blind students, customers, staff or visitors.

The 160+ organizations participating in International Color Blindness Month 2023:

Georgia O'Keeffe Museum
Honeywell Aerospace
Audubon Nature Institute - C&E
Friends of Kauai Wildlife Refuges
Boy Scouts of America
Amherst College
Mercedes-Benz Museum, Germany
Centre Pompidou, Paris
Boston U. - Dept. of Chemistry
Tel Aviv Museum of Art
Dallas Museum of Art
Siemens Energy, Inc.
North Carolina State University
University College Cork, Ireland
Faber-Castell Germany
U.S. Department of the Interior Museum
Maiella National Park, Italy
North Dakota Parks and Recreation
Mississippi State U. Dept of Geosciences & Dunn-Seiler Museum
Travel Oregon
Michigan DNR Outdoor Adventure Center
Atlanta Botanical Garden
Akron Art Museum
Rhode Island School of Design
Discovery Science & Technology Centre, Australia
Natural Tunnel State Park
Icahn School of Medicine at Mount Sinai
America's Teaching Zoo at Moorpark College
George A. Spiva Center for the Arts
Evansville Vanderburgh Public Library
Johnson County Public Library
Timken Museum of Art
Humboldt Bay National Wildlife Refuge
Highlands-Cashiers Land Trust
Lutcher High School
The Panoramic Doula
Experience Prescott
Northwest Museum of Arts & Culture
Adams, MN Lions
Visit Oakland
MCA Denver
JN "Ding" Darling National Wildlife Refuge
Fayetteville community Lions Club
Jakopič Gallery, Slovenia
Centraal Museum Utrecht
Brughs Auto
Lumberton Lions Club
The Aurelia Foundation dba Creative Steps
BYLD Better
Hurts Donut Company
St. Johns County Public Library System
Abraham Lincoln Presidential Library and Museum
The Dali Museum
Boy Scout Troop 263
Arch / Spinnaker Solutions
Righteous Roots
North Texas Critical Communications Group
Sacred Heart School
miss.phillips
The Stallery
Alfred University
Hennessey Middle School
Fred Jones Jr Museum of Art
Hampstead Lion’s Club
Mendocino High School
Lakeview School
Merriam Parks and Recreation
Downers Grove Public Library
Berks County Public Libraries
Alaska State Parks - I&E Unit
Lancaster Museum of Art and History
W.J. Niederkorn Library
Nassau County Museum of Art
Galveston Arts Center
Berkeley County Museum
City of Mission, BC
Springfield Art Museum
The Nelson-Atkins Museum of Art
The Union for Contemporary Art
Birmingham Museum of Art
Glen Ridge Public Library
“Ding” Darling Wildlife Society
BoomTown Saints
Blackcat9.org
Cantigny Park
Grand Bohemian Gallery Charleston
Whip Mix Corporation
G. Cecil Pruett Community Center Family YMCA
Frisco High School
New Braunfels Railroad Museum
Erwin NC Lions Club
Polaris Career Center Cleveland, OH
Arizona Vision Therapy Center
Diadent Group International Inc
Moms Kitchen Inc DBA iL Posto
East Orchard Mesa Fire Protection District
Tubular Steel
Fondazione Paolina Brugnatelli, Italy
Retro Radio Farm
AYSO Region 427
Mathnasium of Mechanicsville
De Krown Enterprises
Green Bay Southwest High School
St. Benedict's Abbey
Montgomery Museum of Fine Art
Delta School District
Massachusetts Association Blind & Visually Handicapped
River Parishes Community College
Ogden Museum of Sparta Parks and Recreation
Portland Art Museum
Erie 2 Chautauqua Cattaraugus BOCES
Clever R-V
Drexel Elementary School
Thumbies
Ivey's air condition and refrigeration, llc.
I Have a Gift
Mulvane Art Museum
Southern Art
Beaver County Library System
L. E. Phillips Memorial Public Library
Hawkeye Community College
ASPIRA Academy Elementary
Erwin, NC Lions club
Visit Sarasota County
Visit Fairfax
H.U.M.M.A.N.
Experience Kissimmee
New Orleans & Company
Salisbury NC Lions Club
Central Unit School District 301
Faber-Castell Austria
Faber-Castell Switzerland
Faber-Castell USA
Brock Huard, Fox college football analyst cohost of Brock & Salk
Amato Painting
Maldives Finolhu Resort, Seaside Collection
Reading Public Library
Arizona State Museum, University of Arizona
Tony Tixier, musician
KenHeron.com, Radio Show Host
In Flames (rock band)
Art Gallery of New South Wales
Carolina Traveler Magazine
WONDERS WITHIN REACH
Erika Baiardi, Erikabaiardi
Thais Santa Cruz Lopez, Thais_stacruz
Amanda White,#lifeasmandy
Jason Tatum, @coach_jtatum
Auxiliary to VFW POST 10818
The Eric Carle Museum of Picture Book Art
Bryson Porter, @shvryce
Alex Ivey, @Hvac_tips
Basar Gorur, bg_underwater
Jason Senekkis, @tzeison_
Preston Amato, @baseballauthority
Mesut SUR, @Mamushi_
Jose Moran
James Rodgers, pilot.ni
Austin Pearson, @austinpearson14
Washington Council of the Blind (WCB)

EnChroma Color Accessibility Program ™

EnChroma is the leading advocate for accessibility for those with color blindness. Nearly 200 public institutions — including over 100 museums libraries, schools, universities, national parks, gardens, employers and tourism bureaus — participate to help color blind visitors or students more fully experience colors in art, nature, and overcome obstacles to learning. Participating organizations include the Georgia O’Keeffe Museum, The Centre Pompidou, Van Gogh Museum, Dallas Museum of Art, Boston University, North Carolina State University, and many others. EnChroma donates a pair of glasses for every pair an organization purchases. EnChroma also provides materials for institutions to educate the public or teachers, students, and parents about color blindness and its effects.

EnChroma encourages schools and parents to easily and quickly test all students for color blindness using its free online color vision test. Email accessibility@enchroma.com to learn more.

EnChroma’s patented lens technology helps people with red-green color blindness see an expanded range of colors and to see them more vibrantly, clearly and distinctly. Studies by world-renowned color vision scientists at the University of California, Davis and France’s INSERM Stem Cell and Brain Research Institute, and the University of the Incarnate Word, have demonstrated the effectiveness of EnChroma glasses.

Story Assets for Media

Visit our Media Kit to download user videos, photos of EnChroma glasses and b-roll.

About EnChroma

Based in Berkeley, Calif., EnChroma produces leading-edge eyewear for color blindness and low vision, and other solutions for color vision, sold online and through Authorized Retailers worldwide. Invented in 2010, EnChroma’s patented eyewear combines the latest in color perception, neuroscience and lens innovation to improve the lives of people with color vision deficiency around the world. EnChroma received an SBIR grant from the National Institutes of Health (NIH). It earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology, and the 2020 Innovation Award in Life Sciences from the Bay Area’s East Bay Economic Development Alliance. Visit enchroma.com to learn more.

View source version on businesswire.com:https://www.businesswire.com/news/home/20230829983801/en/

CONTACT: Kent Streeb

Vice President of Communications and Partnerships

P: 530.908.9225

kent@enchroma.com

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: WEARABLES/MOBILE TECHNOLOGY INFLUENCER OTHER PHILANTHROPY OPTICAL MEDICAL DEVICES CONSUMER SOCIAL ACTIVISM PHILANTHROPY SOCIAL MEDIA ARTS/MUSEUMS TECHNOLOGY ENTERTAINMENT NEUROLOGY PEOPLE WITH DISABILITIES MARKETING HEALTH OTHER EDUCATION COMMUNICATIONS EDUCATION

SOURCE: EnChroma

PUB: 08/29/2023 08:00 AM/DISC: 08/29/2023 08:02 AM

http://www.businesswire.com/news/home/20230829983801/en