LOS ANGELES, CALIFORNIA: Kylie Jenner unveiled a sneak peek of her upcoming Kylie Cosmetics release, showcasing a bold new look in her latest Instagram post.

Wearing a wig reminiscent of singer Sia's iconic style, the 26-year-old entrepreneur announced the arrival of 10 new shades of the Precision Pout Wood lip liner on December 6.

Fans were quick to notice the striking resemblance between Kylie's glam makeover and the distinctive appearance of singer Sia Furler, known for her shorter hair and face-covering aesthetic.

The promotional snaps generated buzz as social media users drew parallels between the two influential figures in the post.

"Damn I thought it was Sia," wrote a user. "Sia who????," mentioned another. "Siaaa is that youuu," added a user. "SIA IS THAT U," asked another user.

"It's giving sia," added a user. "Sia soon," quipped another.

Kylie Cosmetics said to have ‘double digit growth’ in 2023

In 2018, Forbes reported that Kylie Cosmetics was valued at $800 million, and by March 2019, the valuation had increased to $900 million.

In November 2019, multinational beauty company Coty reportedly acquired a 51% controlling stake for $600 million, bringing the overall valuation to approximately $1.2 billion.

Bloomberg reports highlighting that the Coty group introduced new formulas, tips, and tricks to enhance Kylie Cosmetics.

Notably, Kylie Cosmetics debuted in brick-and-mortar stores, marking a strategic move by Coty.

According to Coty, Kylie Cosmetics experienced double-digit quarterly growth in July 2023, showcasing the brand's continued success and expansion in the beauty industry.

Kylie Jenner calls her business 'best time' of her life

Kylie Jenner, who established her business in 2014, reflected on the challenges and successes of her makeup venture to Interview magazine.

She shared, "Then it broke in two seconds, and that’s when we were like, 'Okay, how do we do this? How do we make these faster and better?'"

Determined to overcome obstacles, Kylie and her team embarked on a journey across California, visiting various factories to find the best manufacturer.

Navigating the complexities of being a new company presented difficulties, but Kylie viewed it as an opportunity to grow without room for mistakes.

Despite the challenges, she expressed that it was the best time of her life. The success of her makeup business has allowed her to prove skeptics wrong and solidify her position in the beauty industry.

Kylie Jenner in talks of ‘getting back’ Kylie Cosmetics ownership

In 2020, Kylie made headlines by selling a 51% stake in Kylie Cosmetics, the beauty company she founded in 2015. The deal with beauty giant Coty was valued at $1.2 billion, sparking both attention and controversy.

Recent reports, according to Bloomberg, indicate that Kylie Jenner has initiated negotiations to reclaim a 51% stake in Kylie Cosmetics, the majority of which was acquired by Coty in 2020 for $600 million.

This move follows a trend, as her sister Kim Kardashian has also entered negotiations with Coty to regain complete control of her Skkn by Kim skincare brand. The dynamics of these negotiations suggest a strategic repositioning within the beauty industry for both sisters.