CALABASAS, CALIFORNIA: 'The Kardashians' star Kim Kardashian once again finds herself on the receiving end of online hatred and the cause for concern this time is the allegation that she botched her business figures at an equity conference held in her presence and featured in the third episode of the show's fourth season.

The conference consisted of revenue figures raked in by each of Kim's then-existing business ventures and hinted at the total valuation of enterprises such as KKW Fragrance, KKEW Beauty, Skims, and SKKN by Kim.

Upon closer inspection, the internet consistently pointed out the disparity in the numbers and hinted at Kim's attempt to exaggerate her business figures as a classic narcissistic ploy.

In a Reddit thread titled: 'Kim’s business deals she’s done. Mentioned in her equity conference on S4 Ep3', several users expressed their disapproval of the figures presented by the celebrity entrepreneur.

One user wrote: "These are all lies and EXTREME exaggerations. Kris and her minions are notorious for lying on books, changing / fixing/ altering numbers and figures so that they can lie and say Kylie is the world's youngest " self made" billionaire..it's just all lies 🙄 They are so mentally ill, they actually believe their own lies and somehow think they're going to make us believe their lies too. It's bogus."

One user commented, "Skkn valued at 1billion? Now we know she is lying about her numbers,' while another user observed, "Skkn valued at 1billion? Now we know she is lying about her numbers."

One user quipped at the figures: "Skams by Kim." Another user remarked, "It should be illegal to falsify these numbers."

One user wrote, "SKKN valued at a billion dollars is delusional and highly laughable. I don’t even think it’s past a $1 million dollar valuation."

Kim Kardashian confirms the return of her beauty and fragrance line KKW Beauty

After closing shop in 2021 owing to purposes of rebranding, Kim stated earlier this year that a return of her beauty and fragrance lines under the KKW trademarks would soon make a return and hit the shelves.

This has caused much fanfare among the consumers as before closing KKW Beauty's nude-cream lipsticks and contour sticks were quite popular items and were also considered to be essential cosmetics by many.

Kim Kardashian builds her own fashion and beauty empire

Kim has proved her mettle as a force to reckon with in the beauty and cosmetics industry. She first set foot in the beauty products marketplace with her brand KKW Beauty and then followed it with her perfume line called KKW Fragrance.

She then ventured into the shapewear industry with her brand Skims in June 2019. Over the years her business has grown exponentially.

Kim Kardashian faces lawsuit over her skincare line SKKN by Kim

Kim was embroiled in a trademark lawsuit right after launching her skincare line SKKN by Kim.

The legal trouble originated from the feud over the name, with New York businesswoman and esthetician Cydnie Lunsford claiming that the reality television star had infringed upon her trademark rights after naming her product.

Kardashian and her legal representative had denied all charges. Lunsford, however, has maintained that were it not for the infringement by SKKN, her own brand would have flourished by now.

Forbes stripped Kylie Jenner of her billionaire status

Apparently, Kim isn't the only one to take recourse to falsifying figures in an attempt to boost her self-image.

Kim's sibling Kylie Jenner was at the center of much controversy when it was discovered that she had concocted fake tax records and exaggerated her wealth in the documents provided to Forbes.

The new calculations hinted that Kylie wasn't a billionaire after all and the distinction of being one of the youngest billionaires was promptly taken away from her.