LONDON: London Fashion Week took an electrifying turn as the highly anticipated Hugo x Bella Poarch collection made its debut at a star-studded event linked to the fashion spectacle. The exclusive showcase, hosted by Flannels X, not only mesmerized fashion enthusiasts but also underscored the collection's strategic focus on the youthful market segment coveted by both Hugo and Flannels.

The event was a sensory delight, featuring captivating performances by Poarch herself, alongside Tamera and TSHA, leaving attendees spellbound with their talent and charisma.

Flannels X: A Bellaverse of Fashion Innovation

Flannels X, the host of this spectacular unveiling, ingeniously transformed its space into a "Bellaverse," a realm designed to mirror the multifaceted personality of Bella Poarch. The immersive experience is centered around three captivating themes: Cyber-Punk, Code Red, and Intergalactic. Visitors can partake in unexpected interactive encounters, including an AI-generated selfie pod and an enchanting starlight sensory room.

The setting is adorned with floor-to-ceiling LED screens, bringing to life animated videos and graphic visuals masterfully crafted by digital artist Gabriel Massan. These seamless transitions create a larger-than-life phygital playground of sensory storytelling, setting the stage for an extraordinary fashion revelation.

A Fusion of Hugo's Individuality and Bella's Creative Rebellion

The limited-edition capsule collection, an embodiment of Bella's unapologetic rebellion and boundless creativity, effortlessly blends Hugo's signature codes of individuality with Bella's distinctive grunge and glam.

The fashion pieces span a wide spectrum, featuring acid-washed denim in elegant shades of grey and slate, distressed jersey ensembles, and graphic T-shirts adorned with Bella Poarch's iconic visage and name. Not to be missed are the oversized patterned blazer, chic hoodie, knee-high and heel-high black patent Chelsea boots, and an asymmetrical handbag embellished with chain link detailing.

As fashion enthusiasts flock to Flannels X to secure their coveted pieces, they should act swiftly, for this collection is available exclusively at the Flannels X pop-up space in London, as well as at the retailer's Liverpool and Sheffield stores, and on its webstore, but only until September 21.

But the fashion extravaganza doesn't end there; the global release of the Hugo x Bella Poarch collection is set to dazzle stores worldwide and become accessible online at Hugo's webstore on September 20.

Over the past six months, Flannels X has played host to remarkable events such as The Art Kiosk featuring artist-of-the-moment Slawn, the debut of Christian Louboutin's Astroloubi sneaker, and The Renaissance Flagship, where it held the honor of being Beyonce's official UK retail partner for her world tour. This dynamic platform continues to redefine the boundaries of contemporary fashion and culture, making Flannels X a trailblazer in the industry.