Microsoft has been given approval to buy Call of Duty developer Activision, clearing the way for one of the biggest ever tech deals. The Competition and Markets Authority (CMA) said the Xbox owner could go ahead with the takeover after agreeing to buy Activision without cloud gaming rights. It puts an end to a half-year long battle between the watchdog and Microsoft, having moved to block the deal in April. But businesses and their advisors should be in no doubt that the tactics employed by Microsoft are no way to engage with the CMA Sarah Cardell, CMA's chief executive The new deal, which was initially worth 69 billion US dollars (£56.6 billion at the current exchange rate), will stop Microsoft from having a “stranglehold” over the UK cloud gaming market, the CMA said. The regulator said it would preserve competitive prices for gamers and make sure consumers get more choice. Assassin’s Creed video game maker Ubisoft is set to buy Activision’s cloud gaming rights instead. But the CMA criticised Microsoft for “dragging out” proceedings during its investigation into the merger. Sarah Cardell, the CMA’s chief executive, said: “With the sale of Activision’s cloud streaming rights to Ubisoft, we’ve made sure Microsoft can’t have a stranglehold over this important and rapidly developing market. “But businesses and their advisors should be in no doubt that the tactics employed by Microsoft are no way to engage with the CMA. “Microsoft had the chance to restructure during our initial investigation but instead continued to insist on a package of measures that we told them simply wouldn’t work. “Dragging out proceedings in this way only wastes time and money.” Brad Smith, the president of Microsoft, said the group is “grateful” for the decision to approve the acquisition which he believes will “benefit players and the gaming industry worldwide”. Additional reporting by agencies Read More Incels using TikTok to spread ‘hateful beliefs’, research suggests Duke and Duchess of Sussex call for overhaul of social media Google to trial AI in UK traffic light systems to reduce stop-and-go emissions Broadband customers face £150 hikes because of ‘outrageous’ rises – Which? Rise of AI chatbots ‘worrying’ after man urged to kill Queen, psychologist warns William hails ‘amazing’ eco-friendly start-up businesses