Olivia Dunne claps back at NIL deal critics with resounding success: 'Get with the times'

2023-10-29 13:54

Olivia Dunne said, 'The collectives mostly go to the men’s sports here at LSU, and I just want to fight for equal NIL opportunities'

BATON ROUGE, LOUISIANA: LSU gymnastics star Olivia Dunne, known for her remarkable success in NIL (Name, Image, and Likeness) deals, has once again addressed the criticisms that arose from her endorsement agreements.

Despite the criticisms and controversies, Olivia Dunne has continued to make the most of her NIL deals. In fact, her current NIL valuation stands at an impressive $3.2 million, making her the third-highest earner among all college athletes and the highest-earning female athlete, according to On3.

Olivia Dunne defends her NIL deals amid criticism

The 21-year-old athlete and social media influencer took to TikTok to respond to a 2022 New York Times report that raised concerns about her NIL deals.

In her post, Dunne made it clear that she remains undeterred and thriving, captioning it with a straightforward message: "Get with the times."

The article in question, titled "New Endorsements for College Athletes Resurface an Old Concern: S*x Sells," examined how NIL deals for athletes like Dunne could have a "regressive" impact on women's sports.

As a result, Dunne took offense to the article, which many viewed as a hit piece on the LSU gymnast and her increasing fame.

Olivia Dunne's Livvy fund teams up with Accelerator active energy

The standout gymnast from LSU has taken a significant step to champion the cause of equal NIL (Name, Image, and Likeness) opportunities for her teammates.

Her Livvy Fund, which supports college athletes in their NIL endeavors, has joined forces with Accelerator Active Energy, marking a groundbreaking collaboration for non-deal deals.

Under this partnership, Accelerator Active Energy will appoint eight different LSU gymnasts as brand ambassadors for their energy drink. This initiative not only supports Dunne's fellow athletes but also empowers them to explore and benefit from NIL opportunities of their own.

Olivia Dunne has been a vocal advocate for equal NIL opportunities, emphasizing the need for these opportunities to extend beyond men's sports and include women's sports as well.

With the formation of the Livvy Fund and this partnership with Accelerator Active Energy, she is actively working to level the playing field and ensure that all athletes, regardless of their gender, can leverage the benefits of their NIL deals.

Dunne had earlier stated: “The collectives mostly go to the men’s sports here at LSU, and I just want to fight for equal NIL opportunities," she said, according to Sports Illustrated.