BEVERLY HILLS, CALIFORNIA: Hailey Bieber debuted her beauty line, Rhode Skincare, one year ago, bringing in a new assortment of premium skincare products. To commemorate the occasion, Justin Bieber's wife Hailey, turned to social media to upload throwback posters of herself posing for Rhode Beauty products as well as attractive bikini shots. However, fans have not been very positive with their comments.

Hailey has encouraged legions of girls to sleep with their skin "glazed like a donut" with moisturizers, as she introduced Rhode a year ago, her skincare brand that focuses on hydration, plumping and overall skin health. Her often sold-out moisturizer, serum and lip treatment have already become cult classics, and now she's introducing what she calls her "essential prep step": the Rhode Glazing Milk. Rhode Glazing Milk is only available at rhodeskin.com.

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Rhode Beauty turns one

Hailey stripped down to celebrate Rhodes' one-year anniversary. The first photo was a simple portrait of Hailey, looking quite entranced as the windswept white sheet fell around her. The word 'Rhode' was scrawled across an Instagram snap posted on June 15 to acknowledge her progress. Her next image included the poster photo from Hailey's Instagram announcement of Rhodes' debut last year. Hailey then posted a close-up of her lips holding a pink, lit candle as if it were an anniversary cake, as well as another photo of her holding a halved fruit.

In the caption, she wrote, "I can’t believe a year ago today, we launched @rhode. Launching this brand and watching how it’s grown this last year has been one of the most incredible experiences of my life and words will never be enough to express my gratitude to you all for embracing and loving @rhode."

She also complimented her employees for working relentlessly to ensure the success of the company and its products. Hailey is committed to keeping pushing forward in order to assure the brand's future success.

The shot that stole the show was of Rhode founder Hailey in a nude two-piece bikini. Although the snapshot only showed her midriff, parts of her bikini top and skimpy pants, and a Rhode product hanging by her side, Hailey could easily be recognized by the small "baby" tattoo on her pelvis. Hailey was also seen in the following picture, lying on a purple couch, dressed in a bikini top and with her hair flowing around her. On the couch next to the model was a cake, indicating a celebration. During a photo shoot, the celebrity was seen clutching the cake in a video posted on her Instagram stories. The caption read, "One year of Rhode."

On June 15, 2022, the model introduced her Rhode brand, which was enthusiastically received by fans and celebrities. To date, the company has grown rapidly and offers several additional product lines, including the latest Rhode Glazing Milk, which was launched on its first anniversary.

'Full year of a trashy brand'

Some people praised her great physique, while others questioned the necessity for her to strip down for a product launch if she wasn't selling her body. One person wrote, "And you choose to get more naked to promote your shi**y product. Uhh pathetic." Another person chimed in, "Hailey is beautiful but her pictures just seem so sexual and provocative. A candle in her mouth? The milk pouring on her? Hmm…" One user quipped, "She is selling her body?" A fourth user wrote, "This is the most confusing yet self-absorbed brand I have ever seen what do you even sell other than random pictures of yourself." Other critics commented, "DONT support mean girls!!!" Another person added, "Stop wasting justins money to buy nice comments." Others protested, "No to your products." One user noted, "A full year of a trashy brand = still gains 0."

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