Skylar Collaborates With Amazon Prime Video to Capture the Scents of The Summer I Turned Pretty

2023-06-29 21:21

LOS ANGELES--(BUSINESS WIRE)--Jun 29, 2023--

Skylar, maker of clean fragrances designed to help individuals feel beautiful, confident, and safe in their skin, is delighted to announce its collaboration with the captivating coming-of-age Amazon Prime Video series, The Summer I Turned Pretty. As the official fragrance for the series, Skylar invites viewers to experience the story’s magic through scent and be transported to the idyllic world of Belly, Conrad and Jeremiah.

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Skylar collaborates with Amazon Prime Video to capture the scents of The Summer I Turned Pretty (Graphic: Business Wire)

Skylar has introduced three limited edition rollerballs to evoke the feeling of summer that brings you into the magical world of Cousins Beach, featuring fragrances Salt Air, Boardwalk Delight, and Capri Summer reimagined with The Summer I Turned Pretty branding. Each scent captures the coastal magic of sweet memories, endless smiles, and breezy days under the sun. Hypoallergenic and safe for sensitive skin, these eco-friendly, vegan and cruelty-free scents allow show fans to carry a piece of the series wherever they go.

Skylar’s marketing vice president, Sara Miranda, shares her enthusiasm for the collaboration: “ The Summer I Turned Pretty series offers a nostalgic escape to summer moments similar to the sensory experience of our fragrances. We created the sweetness of Boardwalk Delight to relive the memories of our youth, and Salt Air evokes feelings of serenity – the same that flood your senses any time you’re within a mile of the ocean. If you’re dreaming of the warm sun, epic coastline, and sweet, zesty citrus fruits – that’s the epitome of Capri Summer. We’re delighted to offer fans this tangible connection to the series they adore, celebrating the magic of summer and the power of fragrance.”

Jamie Kampel, head of licensing and merchandising at Amazon Studios, praises the collection, stating, “Skylar has done a phenomenal job of capturing the scents of summer. Each fragrance in the collection is inspired by The Summer I Turned Pretty and evokes a different aspect of Cousins Beach, from saltwater air to coastal breezes and long strolls on the boardwalk. The fragrances are a great extension of The Summer I Turned Pretty brand and are sure to delight our biggest fans.”

The limited edition rollerballs are available at an attractive price of $30 per 10 mL on skylar.com and amazon.com/shopthesummeriturnedpretty.

In addition to this exciting product launch, Skylar is proud to participate in the Teen Vogue launch party to showcase the limited edition rollerballs, allowing attendees to experience firsthand the intoxicating and inspiring scents Skylar is renowned for.

In January 2023, Skylar was proud to announce that it became a business unit under Starco Brands, Inc. (OTCQB: STCB), an inventor and acquirer of consumer products with behavior-changing technologies that spark excitement in the everyday.

About Skylar

Skylar is a trailblazing fragrance brand dedicated to creating clean, hypoallergenic, eco-friendly scents catering to the modern, conscientious consumer. Founded in 2017, Skylar empowers individuals to feel beautiful, confident, and safe in their skin with a diverse range of fragrances crafted to inspire and uplift. Utilizing the finest ingredients and prioritizing sustainability, Skylar designs innovative formulations to be gentle on sensitive skin, free of harmful chemicals, and vegan and cruelty-free. The packaging features a 100% recyclable bottle, cap and box unique in the fragrance industry. Expert perfumers thoughtfully craft each scent to evoke a unique sensory experience, encapsulating the essence of life’s cherished moments and memories. With a commitment to giving back, Skylar actively supports non-profit organizations focused on women’s empowerment and environmental conservation. Through its exceptional products, dedication to customer satisfaction, and social responsibility, Skylar continues redefining the fragrance world, one scent at a time. For more information, please visit skylar.com.

About Starco Brands

Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona®, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. It draws upon a portfolio of innovative formulas spanning eight product categories with limitless innovation potential. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.

About The Summer I Turned Pretty Season Two

Belly used to count down the days until she could return to Cousins Beach, but with Conrad and Jeremiah fighting over her heart and the return of Susannah’s cancer, she’s not sure summer will ever be the same. When an unexpected visitor threatens the future of Susannah’s beloved house, Belly has to rally the gang to come together—and to decide once and for all where her heart lies.

About Prime Video

Prime Video offers customers a vast collection of movies, series, and sports—all available to watch on hundreds of compatible devices.

Included with Prime Video: Watch movies, series, and sports, including Thursday Night Football. Enjoy series and films including Emmy winners The Marvelous Mrs. Maisel and Lizzo’s Watch Out for the Big Grrrls, Emmy-nominated satirical superhero drama The Boys, and the smash hits AIR, The Lord of The Rings: The Rings of Power, Citadel, Tom Clancy’s Jack Ryan, Creed III, Shotgun Wedding, Samaritan, Thirteen Lives, Being the Ricardos, The Tomorrow War, Reacher, and Coming 2 America. Prime members also get access to licensed content.

Prime Video Channels: Prime members can add channels like Max, discovery+, Paramount+, BET+, MGM+, ViX+, PBS KIDS, NBA League Pass, MLB.TV, STARZ, and SHOWTIME—no extra apps to download, and no cable required. Only pay for the ones you want, and cancel anytime. View the full list of channels available at amazon.com/channels.

Rent or Buy: Enjoy new-release movies to rent or buy, entire seasons of current TV shows available to buy, and special deals just for Prime members.

Instant access: Watch at home or on the go with your choice of hundreds of compatible devices. Stream from the web or using the Prime Video app on your smartphone, tablet, set-top box, game console, or select smart TV.

Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favorite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.

Prime Video is just one of the savings, convenience, and entertainment benefits included in a Prime membership. More than 200 million Prime members in 25 countries around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.

View source version on businesswire.com:https://www.businesswire.com/news/home/20230629013705/en/

CONTACT: Brian Wright

media@starcobrands.com

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: MEN ONLINE ENTERTAINMENT ONLINE RETAIL MOBILE ENTERTAINMENT CONSUMER GENERAL ENTERTAINMENT TEENS COSMETICS RETAIL TV AND RADIO WOMEN

SOURCE: Starco Brands

PUB: 06/29/2023 09:05 AM/DISC: 06/29/2023 09:04 AM

http://www.businesswire.com/news/home/20230629013705/en