Amazon is essentially an IRL version of Ariel's treasure trove in The Little Mermaid. Only instead of a cavernous hole 1000 leagues under the sea, all that "neat" stuff is housed on digital shelves across the web. And instead of useless "whozits," "whatzits," and "thingamabobs," the best Amazon finds are a collection of secret weapon stuff that we never knew we needed and now that we have it, simply can't live without — a collection of the best things to buy on Amazon that we've come to call, the hidden gems.

Since this particular online product ocean runs deep, we decided to poll an in-the-know pool of online-shopping mermaids across the country for their absolute favorite Amazon must-haves. From fashion to tech, beauty, travel, home decor, and sex and wellness, the list ahead covers products so unique that you may be entirely surprised to find they were snagged off Amazon.

Scroll on to shop our secret treasure trove of Amazon's best buys and become a part of a world filled with beauty products that are actual magic, unexpected fashion favorites, genius home gadgets, viral vibrators with thousands of reviews, and much more.

(If you're not an Amazon fan, click over to our coverage of the best Prime Day alternative sales.)

At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently curated by our Most Wanted shopping team editors. All product details reflect the price and availability at the time of publication.