TL;DR: The Kindle Paperwhite is on sale for $89.99 this Prime Day. This deal is live until July 12.

Opens in a new tab Credit: Amazon Kindle Paperwhite (8GB) (opens in a new tab) $89.99 at Amazon Get Deal (opens in a new tab)

We've been making a lot of noise about the best Prime Day deals, and highlighting standout offers on everything from AirPods to iPads. Those sorts of products are always popular during Prime Day, but it's Amazon's own devices that really win the day.

You can find deals on all sorts of smart speakers, streaming sticks, and tablets over Prime Day, but the Kindle Paperwhite stands out from the crowd. This massively popular e-reader is once again making a splash on Prime Day, as you can save 36% for a limited time.

The Kindle Paperwhite is on sale for $89.99 this Prime Day, saving you $50 on list price. This deal is live until July 12, so act quickly to secure this low price. This device has never been available for this price, so we really wouldn't want you to miss out.

The Kindle Paperwhite comes with a 6.8-inch display and thinner borders, an adjustable warm light, up to 10 weeks of battery life, and faster page turns compared to the previous generation. The flush-front design and 300 ppi glare-free display reads like real paper, and a single charge last for weeks.

Save 36% on the Kindle Paperwhite this Prime Day.