Truecaller Unveils A New Brand Identity and Upgraded AI Identity Features for Fraud Prevention

2023-09-20 15:47

STOCKHOLM--(BUSINESS WIRE)--Sep 20, 2023--

Truecaller today announced a corporate rebranding and launch of a brand new app icon that will be instantly recognisable on the Google Play Store and Apple App Store. The timing of the new brand identity aligns with a significant transformation taking place in the digital space. At the heart of this rebranding is Truecaller’s renewed sense of purpose, energy, and enthusiasm.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230916009537/en/

Truecaller introduces new Anti Fraud Feature – Search Context (Photo: Business Wire)

Commenting on the announcement, Alan Mamedi, Co-founder and CEO, Truecaller said, “ We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve, every day.”

“Our mission, to protect communication for all, is what guides us to develop new anti-fraud solutions like Search Context and engineer improvements to improve user privacy,”he added.

As part of this refreshed identity, Truecaller users also get powerful new anti-fraud feature called Search Context, as a part of the Truecaller AI Identity engine. While looking at the search results for any number, Truecaller users will be instantly notified if the name for the number has been recently changed or is being changed frequently. The app also classifies this contextual message into three colour categories: blue, for a neutral change, yellow, which could be potentially suspicious if the name has changed more than 3 times in the past 7 days and finally red, indicating multiple and frequent name changes which are highly indicative of fraudulent and scammer activity. This message will be shown to all Truecaller users on all search results across Android, iPhone and Truecaller web.

The new branding identity is orchestrated by leading global brand consultancy, Interbrand and it will be rolled out across the globe over the coming weeks. To see the new app icon and changes, users need to update to app version 13.34 or newer on Android and version 12.58 or newer on iOS. Read more on our blog here and download press assets here.

About Truecaller

We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for over 356 million active users, with more than a billion downloads since launch and close to 50 billion unwanted calls identified and blocked in 2021. Headquartered in Stockholm since 2009, we are a co-founder-led, entrepreneurial company, with a highly experienced management team. Truecaller has been listed on Nasdaq Stockholm since October, 2021. Visit truecaller.com for more information.

View source version on businesswire.com:https://www.businesswire.com/news/home/20230916009537/en/

press@truecaller.com

KEYWORD: SWEDEN EUROPE

INDUSTRY KEYWORD: SECURITY CONSUMER APPS/APPLICATIONS TECHNOLOGY TELECOMMUNICATIONS MOBILE/WIRELESS HISPANIC

SOURCE: Truecaller

PUB: 09/20/2023 03:30 AM/DISC: 09/20/2023 03:31 AM

http://www.businesswire.com/news/home/20230916009537/en