Wakefern Expands In-Store Retail Media with Freeosk

2023-05-17 21:21

CHICAGO--(BUSINESS WIRE)--May 17, 2023--

Wakefern Food Corp., the nation’s largest retailer-owned cooperative, is expanding usage of Freeosk’s interactive multimedia sampling kiosks for turn-key, multisensory, in-store retail media activation.

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Wakefern Food Corp. Introduces Multisensory Freeosk Units (Photo: Business Wire)

Following a successful pilot, Wakefern is placing Freeosk units in 95 ShopRite and The Fresh Grocer stores. Freeosk transforms ordinary in-store spaces into discovery destinations for new products and categories.

Historically, Freeosk campaigns generate an average sales lift of over 50%, with 70% of buyers being new to brand (NTB) and over 20% of the converted shoppers repeating purchases post-campaign. Freeosk inspires shopper engagement and trial as the leading multisensory retail media platform that combines in-store sampling, merchandising and digital media.

“Trial lowers barriers to entry for products and expands the shopper base for brands by attracting incremental users to the category while in-store. By capturing the shopper activity, brands are provided transparent measurement and retail media opportunities to engage with emerging and renewed brand users,” said Natalie Menza-Crowe, MS RD Director of Marketing and Wellness Strategy for Wakefern.

"Brand adoption is a key milestone on the path-to-purchase. From that moment on, you build loyalty and customer lifetime value. Freeosk is honored to help facilitate seamless in-store retail media programs with Wakefern that provide clear ROI,” says Matt Eichorn, president, co-founder and CEO at Freeosk.

According to the 2022 Retail Media Research Report by Merkel, only 9% of US retail media networks (RMNs) offer in-store digital media for brand campaigns. Considering a majority of sales happen in-store, this represents a vast opportunity for retailers to take a more comprehensive approach to retail media offerings with multisensory in-store activation.

To learn how Freeosk creates loyalty for both brands and retailers, visit www.freeoskinc.com. To find a Freeosk near you, visit www.thefreeosk.com.

About Freeosk

Freeosk, the leading multisensory in-store retail media company, enables brands to activate identifiable shopper discovery at scale across its nationwide network of media kiosks. The kiosk experience – which is free to shoppers – combines in-store merchandising, automated sampling, and relevant content to reduce buyer aversion and attract new customers to products and categories. By harnessing first-party data and consumer intent signals, Freeosk translates in-store moments into powerful, privacy-protected data, that can be actioned upon by brands to build engagement, increase sales, and drive ROI. Follow Freeosk on LinkedIn or visit the company’s business partner site at www.freeoskinc.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20230517005223/en/

CONTACT: Dilini Fernando

401-862-4906

Dilini.Fernando@thefreeosk.comMedia Contact:

Tracy Nappier

630-988-7229

tracy@adcommgrp.com

KEYWORD: ILLINOIS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: DATA MANAGEMENT OTHER RETAIL TECHNOLOGY OTHER COMMUNICATIONS SUPERMARKET SPECIALTY MARKETING FOOD/BEVERAGE COMMUNICATIONS RETAIL SOFTWARE

SOURCE: Freeosk

PUB: 05/17/2023 09:00 AM/DISC: 05/17/2023 09:00 AM

http://www.businesswire.com/news/home/20230517005223/en