By Siddharth Cavale

Walmart said on Friday it is not advertising on social media platform X, the latest brand to say it has dropped the Elon Musk-owned site.

"We aren't advertising on X as we've found other platforms to better reach our customers," a Walmart spokesperson told Reuters.

X did not immediately respond to a request for comment.

(Reporting by Siddharth Cavale in New York; Editing by Chizu Nomiyama)