CLEVELAND, OHIO: The recent news about Auston Matthews signing with Logan Paul's Prime Hydration has garnered considerable attention for the talented American professional ice hockey center and alternate captain of the Toronto Maple Leafs.

The exciting collaboration was revealed in an Instagram post by PRIME Hydration, featuring the caption, "Welcome to the @drinkprime team @austonmatthews."

Logan Paul's PRIME Hydration's new partner

The sports and wellness industry should pay attention to the partnership between Auston Matthews and Prime, as Prime Hydration was established with the aim of bridging the gap between great taste and functionality.

Auston Matthews was chosen as the first overall pick by the Toronto Maple Leafs in the 2016 NHL Draft due to his exceptional skills.

During his formative years, he admired players such as Shane Doan and Daniel Briere from the Phoenix/Arizona Coyotes, who inspired him to pursue a career in professional hockey.

Auston Matthews achieved remarkable success in the sport while playing for the US Under-18 team, setting numerous records.

However, he took a different path to the NHL, opting to spend a brief preseason season in Switzerland with the ZSC Lions.

Matthews made history in 2016 when he played in his first NHL game, becoming the first player in the modern period to score four goals.

His exceptional performance during the 2021–22 season earned him the prestigious Hart Trophy, making him the NHL's Most Valuable Player.

PRIME Hydration wants to provide customers with a revitalizing experience while also giving them a much-needed boost of hydration.

This beverage, with its bold and thirst-quenching flavors, is an excellent choice for individuals seeking to rehydrate, reenergize, and revitalize their bodies during various sports and activities.

The importance of Auston Matthews' collaboration with Prime Hydration cannot be overstated, given his prominent status as an NHL player and a beloved member of the Toronto Maple Leafs. His endorsement adds significant credibility to the brand.

Auston Matthews' decision to partner with Prime underscores the increasing recognition of the vital role proper hydration plays for elite athletes.

This collaboration benefits the athlete, the company, and the broader community as a whole.

Internet reacts to Auston Matthews' collaboration with PRIME

As soon as the collab was announced on Instagram, many fans dropped in their comments to share their views.

A user wrote, "Might be the craziest crossover ever." Another fan said, "Never thought I’d see the day KSI and Auston Matthews collab.".

A fan stated, "These guys playing Pokemon gotta catch ‘em all." One user wrote, "I was wondering why these guys were in Toronto, now we know."

A user also mentioned, "NHL and prime! Good deal for both parties imo".