Window and Patio Door Customers Want Their First Purchase to be Their Last, J.D. Power Finds

2023-08-03 20:23

TROY, Mich.--(BUSINESS WIRE)--Aug 3, 2023--

Nearly half (47%) of window and patio doors customers were motivated to purchase a specific brand based on a product guarantee or claim this year, up from 35% in 2022, according to the J.D. Power 2023 U.S. Windows and Patio Doors Satisfaction Study, SM released today. Additionally, overall satisfaction increased significantly among both brands and retailers.

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J.D. Power 2023 U.S. Windows and Patio Doors Satisfaction Study (Graphic: Business Wire)

“Fortunately, for retailers, customers are doing their research before purchasing,” said Christina Cooley, senior director of home intelligence at J.D. Power. “Clearly, the manufacturers and retailers are essential in ensuring the customer orders what they need and want, but also should make certain that they are doing the small things that require little to no training. Examples include proactively offering assistance; explaining products and benefits; understanding what the customer is looking for; not pressuring the customer; and thanking the customer for the purchase.”

Study Rankings

Renewal by Andersen ranks highest among manufacturers for a fourth consecutive year, with a score of 882. Milgard (880) ranks second and American Craftsman (874) ranks third.

Lowe’s ranks highest among retailers with a score of 873. Renewal by Andersen ranks second (871) and Home Depot (860) ranks third.

The 2023 U.S. Windows and Patio Doors Satisfaction Study is based on responses from 2,932 customers who purchased windows or patio doors within the previous 12 months. The study was fielded from December 2022 through April 2023.

For more information about the U.S. Windows and Patio Doors Satisfaction Study, visit https://www.jdpower.com/business/home/windows-and-patio-doors-satisfaction-study.

To view the online press release, please visit http://www.jdpower.com/pr-id/2022086.

About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.

About J.D. Power and Advertising/Promotional Rules:www.jdpower.com/business/about-us/press-release-info

View source version on businesswire.com:https://www.businesswire.com/news/home/20230803082291/en/

CONTACT: Geno Effler, J.D. Power; West Coast; 714-621-6224;media.relations@jdpa.com

John Roderick; East Coast; 631-584-2200;john@jroderick.com

KEYWORD: UNITED STATES NORTH AMERICA MICHIGAN

INDUSTRY KEYWORD: SOFTWARE ARCHITECTURE PROFESSIONAL SERVICES DATA MANAGEMENT SPECIALTY TECHNOLOGY RESIDENTIAL BUILDING & REAL ESTATE CONSTRUCTION & PROPERTY ARTIFICIAL INTELLIGENCE DATA ANALYTICS RETAIL INTERIOR DESIGN HOME GOODS

SOURCE: J.D. Power

PUB: 08/03/2023 08:00 AM/DISC: 08/03/2023 07:58 AM

http://www.businesswire.com/news/home/20230803082291/en