It's developer conference season. Google I/O just happened. Apple's WWDC is a few weeks away. This week, it's time for Microsoft Build.

Starting with the launch of the AI-powered Bing in February, Microsoft has been launching generative AI tools and features at breakneck pace. Edge and Azure have been outfitted with an AI revamp, and Microsoft 365 Copilot is an entirely new product that uses generative AI for work and productivity.

Given the company's momentum these days, you might want to tune in to Microsoft Build and see how Microsoft is giving AI rivals like Google a run for their money. The event runs from May 23-25 and is free to attend virtually. It will kick off with a keynote from Microsoft CEO Satya Nadella at 9 a.m. PT/12 p.m. ET on May 23. There will also be a session with OpenAI President and Co-Founder Adam Brockman. For more details on what to expect, Mashable's sibling site PCMag has a full rundown. Here's how to watch:

How to watch on the Microsoft Build website

To watch from the event's website and get information about the sessions, go to build.microsoft.com and fill out the free registration.

How to watch Microsoft Build on YouTube

You can also watch livestream coverage of the main sessions on Microsoft's YouTube channel