How consumers are feeling about the health of the US economy, and of their own wallets, could be showing up in the way we're buying one particular indulgence — perfume.

CINCINNATI--(BUSINESS WIRE)--Aug 9, 2023--

Reality TV star-turned-entrepreneur Kim Kardashian is the new face of fashion label Marc Jacobs. The brand posted a close-up picture of Kardashian’s face on Instagram, as part of the autumn/winter 2023 campaign. The AW23 ready-to-wear collection was debuted at the New York Public Library in June earlier this year, and was populated with masculine tailoring, oversized shoulders, high-waisted pleated trousers and mini dresses. According to WWD, the show notes were written by ChatGPT. They read: “The Marc Jacobs fashion show captivated audiences with its innovative approach to blending menswear-inspired tailoring with feminine aesthetics. “The collection showcased impeccably tailored suits designed exclusively for women, accompanied by flat shoes, black tights and stunning altered gowns. The predominantly black and white palette created a striking visual impact, emphasising the timeless elegance and versatility of monochrome fashion.” WWD confirmed Kardashian as the new face of the brand, and said she was pictured in some of these oversized silhouettes in the advertising campaign, photographed by Tyrone Lebon. Marc Jacobs is no stranger to casting major celebrities in its fashion campaigns – Baywatch star Pamela Anderson, American rappers Ice Spice and Doja Cat, socialite Paris Hilton and actor Winona Ryder have all modelled for the brand. Kardashian, 42, is the founder of shapewear brand Skims, which last month was reportedly valued at $4 billion (£3 billion). She’s also featured in many other brand ad campaigns over the years. She’s modelled for luxury fashion house Balenciaga, and collaborated with shoe brand Stuart Weitzman on their autumn 2022 campaign called ‘Stand Strong’. Kardashian also co-designed Dolce & Gabbana’s spring/summer 2023 collection, and appeared in the glamorous accompanying ad campaign. Kardashian has also worn Marc Jacobs before – and posted one of these ensembles on Instagram in May. Her outfit was a collaboration between Marc Jacobs and Fendi – she wore a white corset and a fitted long denim skirt, which was accessorised with an exaggerated white furry hat, white leather gloves and see-through platform heels. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Shoppers make seven big impulse buys per year on average – survey Even 4,000 steps a day could ‘reduce risk of death’ – study How many steps a day can cut risk of early death (and it’s not 10,000)

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There’s something about a good perfume that instantly brightens up your mood and gives you a burst of confidence. You can never have too many — a true enthusiast can curate perfumes to match different moods, seasons, or events. Date-night perfumes, mood-specific ones, and everyday kinds, you name it. There is no shortage of ways to sort and shop for perfumes, but sometimes the best way to discover a new scent is directly from devoted users. If you’ve been in a rut searching for a new scent, the R29 shopping team is here to share with you a plethora of must-haves that every fragrance lover should know. Our editors’ favorite perfumes include everything from trendy Le Labo scents to luxe Chanel ones and subtle, elegant Jo Malone London fragrances.

Summer fashion can be summarized with one statement: grab-and-go. And the ultimate item to achieve this is the shirt dress. From the beach and errands, to the office and sunset cocktail parties, the shirt dress is a tried-and-true summer staple that’s as versatile as summertime schedules demand.

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