Just weeks after pledging to deliver a new feminist approach to its brand, Victoria’s Secret appears to have reverted to its tried and tested “sex sells” strategy following a slump in sales. The US lingerie chain had attempted to rehabiliate public perception following criticism that it promoted typically thin, white models as the preferred beauty standard. Relaunching its once blockbuster fashion show in September, Victoria’s Secret replaced its “Angels” with the VS Collective – a group of diverse, successful women including Megan Rapinoe and Priyanka Chopra. But executives are now reportedly re-embracing “sex appeal” after the short-lived makeover failed to boost sales. During a presentation last week, a top executive said Victoria’s Secret would be the subject of an image overhaul, adding “sexiness can be inclusive”. “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on,” Greg Unis, brand president of the company’s youth-focused venture Victoria’s Secret & Pink, told investors on Thursday (13 October). The reboot is part of a larger strategy to revive its sales after a five-year marketing overhaul fell short of expectations. According to the Business of Fashion, Victoria’s Secret is projecting $6.2bn in earnings this fiscal year – a five per cent drop on sales in 2022, and well below the $7.4bn sales reported in 2018. Now, Victoria’s Secret has laid out a roadmap to bolstering its revenue, including cost-cutting, reviving its swimwear and activewear ranges, and further expanding its offerings to include products such as sweaters, slip dresses, and corsets. Giving its stores a more “welcoming” facelift is also part of the plan. Chief executive Martin Waters added that the retailer’s inclusivity initiatives and campaigns had “not been enough to carry the day”, referring to the company’s performance in recent years. Once the purveyors of Swarovski-studded undergarments and unrealistic body standards, Victoria’s Secret has, in recent years, embarked on a journey to shed its hyper-sexualised image and pay attention to changing social norms. Its initial attempt to adjust its image came hot on the heels of declining sales due to the emergence of inclusive and diversity-friendly brands such as Rihanna’s Savage X Fenty and Third Love, as well as several controversies including top management at L Brands – the former parent company of Victoria’s Secret. In 2018, L Brands’ then-marketing boss Ed Razek sparked a backlash when he declared that Victoria’s Secret would never cast transgender and plus-size models in its annual Fashion show because it’s a “fantasy”. Razek resigned the following year after he was accused of inappropriate behaviour with models – allegations he called “categorically untrue, misconstrued or taken out of context”. Around the same time, an investigation by The New York Times uncovered ties between L Brands’ former chief executive Lex Werne and convicted paedophile Jeffrey Epstein, which further sullied the reputation of Victoria’s Secret. In an effort to rehabilitate its image, the brand’s recent campaigns have featuring stars such as former US women’s football captain Megan Rapinoe, plus-size models Paloma Elsesser and Ali Tate-Cutler, and Brazillian transgender model Valentina Sampaio. Last month, Victoria’s Secret: The Tour ‘23 was released on Amazon Prime, with the company declaring the televised catwalk event was the “ultimate expression” of its commitment to a new Victoria’s Secret that’s more in step with the times. Despite its struggles, Victoria’s Secret still owns a lion’s share of the north American market today. “We’ve been insufficiently differentiated in this difficult market,” Waters said, during the meeting last Thursday. “[But] our ambition of being the world’s leading fashion retailer of intimates apparel is unchanged.” Read More Victoria’s Secret was never feminist – why are they bothering to try now? Victoria's Secret overhauls its racy fashion catwalk in its latest moves to be more inclusive From Naomi Campbell to Hailey Bieber: All the top models and celebs in Victoria Secret’s new Icons campaign

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Miriam Margolyes has shared a health update after heart surgery, revealing that she now has part of a cow’s heart. Back in May, the Harry Potter actor underwent a minimally invasive procedure called a Transcatheter Aortic Valve Implantation (TAVI) to replace a narrow aortic valve after it fails to open properly. Appearing on the Table Manners podcast, Margolyes, 82, discussed the heart operation with hosts Jessie Ware and her mother, Lennie. “I’ve got a cow’s heart,” Margolyes revealed. “Well, not the whole heart. I’ve had an aortic valve replaced by a cow’s aortic valve.” Jessie asked if that was “common”, with Margolyes joking: “I think it’s rather refined, actually… I don’t know how common it is, I’d never heard of that operation. But it saves you from having open heart surgery, which would be infinitely more invasive.” Further discussing the surgery, Margolyes explained: “They made two little holes in your groin, one in each groin. and then they shoved this thing through. And I don’t know how they pull it up but they sort of pull it up with strings, into your heart. “And then when it comes to the point when it’s in your heart, they pull a little string and it goes pow! And lo and behold, your artery or your aortic valve is shoved unceremoniously to the side, and the cow’s aortic valve says, ‘Moo, I’m here.’ It’s rather amazing.” Margolyes also shared that she would “probably” use a wheelchair soon due to her bad back, but had “just sort of accepted” that it was going to be necessary. On her new fandom and being seen as a “national treasure”, thanks to her outspoken nature, she added: “It’s lovely to hear that you like me and you approve of me. But I truly am a little old lady. Trying to make a living. Trying to keep going.” Last month, the actor released her new memoir, titled Oh Miriam: Stories from an Extraordinary Life. In the book, which was full to the brim with revelations, Margolyes wrote that her current state of disability meant that she now is mostly unable to perform on the theatre. Describing herself as “semi-crippled”, she wrote that “usually that means you have to stop”. “I don’t think I can do theatre again unless I’m playing a character similarly disabled,” she said. “I know Maggie [Smith] and Eileen [Atkins] and Judi [Dench] and Vanessa [Redgrave] still tread the boards, and they’re older than me – but they’re fitter, b***** it, and good luck to them!” Read More Tilda Swinton, Steve Coogan and Miriam Margolyes among 2,000 artists calling for Gaza ceasefire 11 biggest revelations from Miriam Margolyes’ hilarious new memoir Miriam Margolyes says Steve Martin was ‘horrid’ on film set: ‘Perhaps he was method acting’ Call The Midwife ‘should come with a health warning’ My kids don’t have sushi in their packed lunches – does it make me a bad mum? Adele reveals she’s three months sober after being ‘borderline alcoholic’ in her 20s

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