Just weeks after pledging to deliver a new feminist approach to its brand, Victoria’s Secret appears to have reverted to its tried and tested “sex sells” strategy following a slump in sales. The US lingerie chain had attempted to rehabiliate public perception following criticism that it promoted typically thin, white models as the preferred beauty standard. Relaunching its once blockbuster fashion show in September, Victoria’s Secret replaced its “Angels” with the VS Collective – a group of diverse, successful women including Megan Rapinoe and Priyanka Chopra. But executives are now reportedly re-embracing “sex appeal” after the short-lived makeover failed to boost sales. During a presentation last week, a top executive said Victoria’s Secret would be the subject of an image overhaul, adding “sexiness can be inclusive”. “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on,” Greg Unis, brand president of the company’s youth-focused venture Victoria’s Secret & Pink, told investors on Thursday (13 October). The reboot is part of a larger strategy to revive its sales after a five-year marketing overhaul fell short of expectations. According to the Business of Fashion, Victoria’s Secret is projecting $6.2bn in earnings this fiscal year – a five per cent drop on sales in 2022, and well below the $7.4bn sales reported in 2018. Now, Victoria’s Secret has laid out a roadmap to bolstering its revenue, including cost-cutting, reviving its swimwear and activewear ranges, and further expanding its offerings to include products such as sweaters, slip dresses, and corsets. Giving its stores a more “welcoming” facelift is also part of the plan. Chief executive Martin Waters added that the retailer’s inclusivity initiatives and campaigns had “not been enough to carry the day”, referring to the company’s performance in recent years. Once the purveyors of Swarovski-studded undergarments and unrealistic body standards, Victoria’s Secret has, in recent years, embarked on a journey to shed its hyper-sexualised image and pay attention to changing social norms. Its initial attempt to adjust its image came hot on the heels of declining sales due to the emergence of inclusive and diversity-friendly brands such as Rihanna’s Savage X Fenty and Third Love, as well as several controversies including top management at L Brands – the former parent company of Victoria’s Secret. In 2018, L Brands’ then-marketing boss Ed Razek sparked a backlash when he declared that Victoria’s Secret would never cast transgender and plus-size models in its annual Fashion show because it’s a “fantasy”. Razek resigned the following year after he was accused of inappropriate behaviour with models – allegations he called “categorically untrue, misconstrued or taken out of context”. Around the same time, an investigation by The New York Times uncovered ties between L Brands’ former chief executive Lex Werne and convicted paedophile Jeffrey Epstein, which further sullied the reputation of Victoria’s Secret. In an effort to rehabilitate its image, the brand’s recent campaigns have featuring stars such as former US women’s football captain Megan Rapinoe, plus-size models Paloma Elsesser and Ali Tate-Cutler, and Brazillian transgender model Valentina Sampaio. Last month, Victoria’s Secret: The Tour ‘23 was released on Amazon Prime, with the company declaring the televised catwalk event was the “ultimate expression” of its commitment to a new Victoria’s Secret that’s more in step with the times. Despite its struggles, Victoria’s Secret still owns a lion’s share of the north American market today. “We’ve been insufficiently differentiated in this difficult market,” Waters said, during the meeting last Thursday. “[But] our ambition of being the world’s leading fashion retailer of intimates apparel is unchanged.” Read More Victoria’s Secret was never feminist – why are they bothering to try now? Victoria's Secret overhauls its racy fashion catwalk in its latest moves to be more inclusive From Naomi Campbell to Hailey Bieber: All the top models and celebs in Victoria Secret’s new Icons campaign

If you want to expand your horror reading beyond Stephen King, look no further than this list, which features everyone from Mariana Enriquez to Stephen Graham Jones and beyond.

Mark Owen nearly had a football career and learned how to do facials before he landed his place in Take That.

Ozzy Osbourne is releasing one last album and hopes he'll be well enough to tour next year.

Georgia May Jagger looks up to her supermodel mom Jerry Hall as a beauty inspiration.

MOSCOW Russia has learnt that the Olympics can be used as a tool of political pressure and ethnic

Gwyneth Paltrow's beauty brand Goop will be expanding their range by offering budget-friendly options later this month.

Miriam Margolyes has shared a health update after heart surgery, revealing that she now has part of a cow’s heart. Back in May, the Harry Potter actor underwent a minimally invasive procedure called a Transcatheter Aortic Valve Implantation (TAVI) to replace a narrow aortic valve after it fails to open properly. Appearing on the Table Manners podcast, Margolyes, 82, discussed the heart operation with hosts Jessie Ware and her mother, Lennie. “I’ve got a cow’s heart,” Margolyes revealed. “Well, not the whole heart. I’ve had an aortic valve replaced by a cow’s aortic valve.” Jessie asked if that was “common”, with Margolyes joking: “I think it’s rather refined, actually… I don’t know how common it is, I’d never heard of that operation. But it saves you from having open heart surgery, which would be infinitely more invasive.” Further discussing the surgery, Margolyes explained: “They made two little holes in your groin, one in each groin. and then they shoved this thing through. And I don’t know how they pull it up but they sort of pull it up with strings, into your heart. “And then when it comes to the point when it’s in your heart, they pull a little string and it goes pow! And lo and behold, your artery or your aortic valve is shoved unceremoniously to the side, and the cow’s aortic valve says, ‘Moo, I’m here.’ It’s rather amazing.” Margolyes also shared that she would “probably” use a wheelchair soon due to her bad back, but had “just sort of accepted” that it was going to be necessary. On her new fandom and being seen as a “national treasure”, thanks to her outspoken nature, she added: “It’s lovely to hear that you like me and you approve of me. But I truly am a little old lady. Trying to make a living. Trying to keep going.” Last month, the actor released her new memoir, titled Oh Miriam: Stories from an Extraordinary Life. In the book, which was full to the brim with revelations, Margolyes wrote that her current state of disability meant that she now is mostly unable to perform on the theatre. Describing herself as “semi-crippled”, she wrote that “usually that means you have to stop”. “I don’t think I can do theatre again unless I’m playing a character similarly disabled,” she said. “I know Maggie [Smith] and Eileen [Atkins] and Judi [Dench] and Vanessa [Redgrave] still tread the boards, and they’re older than me – but they’re fitter, b***** it, and good luck to them!” Read More Tilda Swinton, Steve Coogan and Miriam Margolyes among 2,000 artists calling for Gaza ceasefire 11 biggest revelations from Miriam Margolyes’ hilarious new memoir Miriam Margolyes says Steve Martin was ‘horrid’ on film set: ‘Perhaps he was method acting’ Call The Midwife ‘should come with a health warning’ My kids don’t have sushi in their packed lunches – does it make me a bad mum? Adele reveals she’s three months sober after being ‘borderline alcoholic’ in her 20s

Taylor Swift has treated fans to the live version and a brand new remix of 'Cruel Summer'.

Rick Riordan was wary of adapting 'Peter Jackson' for the screen again as he didn't like the films based on his fantasy novels.

Popular TV show Call the Midwife needs a health warning, academics have said. Experts from King’s College London and the University of Liverpool said television programmes showing “inaccurate birthing practices” should require safety recommendations for viewers to avoid misinterpretations by the public. Researchers analysed 87 births shown in 48 episodes of BBC’s Call The Midwife, This Is Going To Hurt and Channel 4’s One Born Every Minute. They compared how the depiction of these births compared to modern guidelines from the National Institute for Health and Care Excellence (Nice). The births largely compared favourably to modern care guidance, the authors found. We saw too early cord clamping in most televised births but no programme informed viewers about the safety aspects Prof Susan Bewley But a third of the time depictions of midwives and doctors clamping the umbilical cord were shown inaccurately or dramatised, according to the paper which has been published in the journal JRSM Open. Researchers said that without a safety warning to inform viewers otherwise, the general public and healthcare professionals could think the clamping practices they see are correct. Nice guidance states that women should not have the umbilical the cord clamped earlier than one minute after the birth unless there is concern about cord integrity or the baby’s heartbeat. But the academics found that in 21 instances clamping appeared to happen immediately or too early. Susan Bewley, professor emeritus of obstetrics and women’s health at King’s College London, said: “Millions of viewers watch programmes like Call The Midwife every week to be entertained but the line between fact and fiction is blurred. “We are impressed that UK television shows have accurately depicted some changes in childbirth over the last century, but on the other hand they have also provided the public with a picture of poor-quality care when it comes to clamping during childbirth. “These inaccurate depictions could influence how people see real-world care. “We saw too early cord clamping in most televised births but no programme informed viewers about the safety aspects. “When showing outdated practices, broadcasters have a public health duty to inform viewers that this immediate medical intervention is no longer recommended. No broadcaster would show the sleeping positions associated with cot-death without comment.” Andrew Weeks, professor of international maternal health at the University of Liverpool, added: “Health professionals know that midwives and doctors should not interrupt the flow of blood to the newborn baby nor separate the mother and baby without a pressing reason, and yet this is what is being shown on popular television programmes as common practice. “Incorrect depictions like this, however routine, can lead to misinterpretations of correct practice by the public. “This illustrates the need for safety recommendations when TV dramas show birthing practices and procedures that are outdated and inaccurate.” A spokesperson for Call The Midwife said: “Call The Midwife is a drama, not a documentary, and is set half a century ago. “It is highly accurate to the period it depicts, and shows how childbirth has changed radically over the years.” The study was published as the charity Lullaby Trust, which raises awareness of sudden infant death syndrome (SIDS), highlighted infection prevention among newborns. It said that parents should avoid letting other people kiss their baby and should always ask people to wash their hands before touching a newborn. “Even infections that cause mild symptoms such as a common cold in adults and older children can be life-threatening for babies,” said charity chief executive Jenny Ward. Read More Halloween: 10 wicked ways to kit out your haunted house Black magic: Go back to black this season with the catwalk-inspired trend How to prep your home for when the clocks go back Menopause campaigner Mariella Frostrup: ‘I look forward to a future where women gradually stop feeling so ashamed’ More girls miss school and college due to their periods than colds, survey finds More girls miss school and college due to their periods than colds, survey finds

With her new world tour due to wrap up next April, sources say Madonna is already in serious negotiations to headline 2024’s Glastonbury festival.