The latest fashion trend to go viral online doesn’t involve a hot new denim style or designer handbag – it’s about overhauling your entire wardrobe with the help of colour analysis. Professional stylists and amateur enthusiasts alike have been sharing videos of fashionistas swathed in swatches of fabric as they endeavour to discover the palette of colours that suits them best. Also known as ‘finding your colours’, the topic is exploding on social media, with millions of video views on TikTok and 100k posts under #colouranalysis on Instagram. “TikTok users love educational content and transformation stories,” says Cliff Bashforth, managing director of Colour Me Beautiful, which provides personal colour consultations. “Colour analysis provides a captivating narrative, and the system can be proven by displaying ‘before and after’ makeovers, good and bad colours on an individual and colour combinations.” While trends like this year’s ubiquitous Barbie pink will keep popping up from time to time, consumers are increasingly rejecting the idea of ‘must-have’ pieces and adopting a more personalised approach. “With the general conscience turning away from fast fashion, colour analysis is a good way to ensure you’re buying something that will suit you perfectly and last a lifetime,” says Megan Watkins, head stylist at SilkFred. What are the benefits of colour analysis? “For many people, finding their most flattering shades of clothing (and make-up) is a life-changing experience,” says Bashforth. “Wearing your best shades of clothing enhances your natural colouring, brings out your individuality, boosts confidence, and ensures you always look your best, effortlessly expressing your personal style.” As well as guiding how you buy and style clothes, colour analysis can suggest flattering make-up and hair shades. Watkins says: “Finding the right colour palette for you will elevate your entire aesthetic and can even help with making your skin look brighter and minimise dark circles.” What happens at a colour analysis appointment? “It is a common misconception that ‘finding your colours’ is down to your hair colour or eye colour – it’s all about your skin,” says Watkins. “Your skin undertone stays the same no matter your age or how long you’ve been in or out of the sun, so assuming the colour analysis is done correctly, your colour palette will stay the same for the rest of your life.” At a professional colour analysis session, which can last up to two hours, a stylist will look at how different groups of shades look against your face. “Larger coloured swatches – known as ‘drapes’ in the trade – are used to test for the undertone, depth and clarity of the individual’s colouring,” Bashforth explains. “Some companies also use the seasonal method and categorise people into spring, summer, autumn, or winter. “At Colour Me Beautiful we start by explaining our 24-palette system so the client fully understands why he or she falls into a certain colouring type.” The stylist will talk through colour combinations, outfit ideas and make-up suggestions, and you’ll be given a fabric swatch to use as a guide for shopping. “No longer is an individual told ‘what colours to wear’,” Bashforth adds. “Instead a flexible approach has been adopted which means a client is shown ‘how to wear colour’ – it’s more about the shades of a hue, rather than the hue itself.” Can you do it yourself? While a thorough consultation with a specialist is the best way to find your perfect palette, there are some principles you can borrow to try some DIY colour analysis. “Gather up a variety of tops, knitwear etc. in warmer and cooler hues,” says Bashforth, starting with no make-up and wearing a top in a basic neutral shade. “In daylight, stand in front of a mirror and hold each garment up to your face, observing whether your complexion is enhanced and looks fresher, or your skin appears dull or pale.” You could also use the ‘vein test’ to see where you fall on the warm/cool divide. “All you need to do is check your wrist and see if your veins appear as a more green shade or if they appear to be a blue/purple hue,” says Watkins. “If you’re on the green side, this is classed as a warm tone, if you’re veering towards blue or purple then you’re on the cooler side of things.” She adds: “If you’re looking for a colour that suits just about everyone, primary red is a good bet as it partners well with every other colour on the colour wheel.” Leem Ruffled-Hem Woven Maxi Dress in Olive, £145, Selfridges Roman Blue Sleeveless Abstract Print Maxi Dress, £60 River Island Pink Ruched Sleeve Blazer, £65; Pink Wide Leg Pleat Trousers, £40 Oliver Bonas Gold & Yellow Striped Midi Dress, £79.50 Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Dementia diagnosis could be sped up thanks to AI Reading for pleasure in childhood boosts brain health in teenage years – study Stan Wawrinka on setbacks, preparing for Wimbledon and friendship with Roger Federer

LOS ANGELES--(BUSINESS WIRE)--Jun 28, 2023--

I love sunscreen the way some people love cheese or Vanderpump Rules. Since I was 18, I’ve religiously worn SPF in the name of avoiding sun damage. To this day, on the cusp of my 30th birthday, I’m still routinely asked if I’m a student. A student! In addition to being a smart skin-care choice in the name of vanity, you also don’t need us to school you on the health benefits of wearing sunscreen on a daily basis.

There are two kinds of people out there: those who have mastered the art of letting their hair air-dry to accidental perfection and those who’d rather reach for the hairdryer than deal with the uncertainty.

Hailey Bieber has divided fans after she appeared to attend her friend Stephanie Shepherd’s wedding in a white dress. Over the weekend, Bieber, 26, was accompanied by her husband Justin Bieber as they attended the Beverly Hills nuptials, where they were joined by fellow celebrities including Kim Kardashian, Kris Jenner, and Malika Haqq, according to photos of the festivities shared by the DailyMail. For the occasion, the Rhode Skin founder opted for a white, backless, long-sleeved gown with a high neck. She paired the look, which she later shared photos of on Instagram, with teal eyeshadow, a pale blue fur purse, and simple jewellery. According to the photographs, Justin wore an oversized white button-down shirt and black pants for the wedding of Shepherd, Kardashian’s former assistant, while the Skims founder, her mother, and Haqq were all photographed in black gowns. On social media, Bieber’s outfit choice has sparked criticism from fans, with some questioning the model’s choice to wear white to a wedding. “The only thing I want to know is why the f**k you wore white to a WEDDING,” one person commented under Bieber’s photos, while another asked: “Why is she wearing white to a wedding???” “Isn’t it against wedding law to wear anything close to white to a wedding?” someone else wrote. “I’m not even hating but it’s a huge yikes…” According to Diane Gottsman, a national etiquette expert and founder of The Protocol School of Texas, who previously spoke to The Independent, the rule against wearing white still applies for most weddings, as she noted that “white is still reserved for the bride” and that guests “should select another colour” when choosing an outfit. As for why guests should avoid white for a wedding, wedding dress designer Madeline Gardner previously told The Knot that it comes down to “the most important thing to keep in mind,” not upstaging the bride. Although many of Bieber’s fans questioned her dress choice, others argued that the model’s dress was actually light blue. “Her dress is light blue, not white,” one person claimed in the comments under Bieber’s Instagram post, while another said: “Before y’all start with your think pieces… the dress is baby blue. She wore baby blue head to toe.” However, others suggested that, even if Bieber’s dress was light blue, the light shade meant that it was still a breach of wedding etiquette. “This is too close to white I fear,” one person tweeted. “Is it me or is that dress pretty much white,” someone else wrote in response to the photos of the couple. While most were in agreement that guests should generally avoid wearing white to a wedding, others pointed out that Shepherd may have requested that attendees wear either white or black to her nuptials. “The theme was white and black right? Because it doesn’t make sense for this woman to be in WHITE at a wedding. I’ll be giving the benefit of the doubt,” one person tweeted. Although Shepherd did not post photos from the wedding, Swizz Beats shared an album of photos taken during the reception, in which Alicia Keys could be seen wearing a green dress. Bieber was not the only guest who faced backlash over the outfit she wore to the wedding, as fans also questioned the appropriateness of Kardashian’s dress, which featured a bra-style top and a skirt with cut-out details. “Is she going to a club or a wedding?” one critic asked. Shepherd, who previously held the role of COO of Kardashian’s KKW company before parting ways with The Kardashians star, married Larry Jackson, the former global creative director at Apple Music who recently created music company Gamma. Olivia Wilde faced similar criticism earlier this year after she wore a white gown to Colton Underwood’s wedding to Jordan C Brown. The Independent has contacted a representative for Bieber for comment. Read More Man sparks debate about engagement etiquette after proposing at girlfriend’s college graduation Woman sparks debate about what makes a dress too similar to a wedding gown Olivia Wilde sparks etiquette debate after wearing ‘wedding dress’ to Colton Underwood’s nuptials Bride’s friend calls out ‘sad and disrespectful’ wedding guests over outfits Influencers called out for visiting and promoting Shein’s factory in China Gabourey Sidibe jokes she ‘needs to take a class’ on ‘boob tape’ Outfit choices for Barbie cast photo sparks hilarious reactions

Blame it on the four-week parade of runway shows that make up Fashion Month (and take up my brain space) or the eternal lack of space in my suitcase (no matter how big), but on my last work trip to Paris, I found myself without a flat pair of shoes in sight. It’s not unusual for me to be in heels most days, especially when I’m working, but after 10 days of wearing booties even for just a morning boulangerie run, I vowed to invest in a good pair of white sneakers for future travels. I wanted the kind of sneakers that look equally at home at the airport as at a market appointment-turned-dinner, and with every silhouette from dresses to skirts and jeans.

Taylor Swift opted for a bold red lip to complement her girly style as she put in some studio time in NYC

Out of all the chores we do in order to keep our homes sparkling clean, doing laundry has always been my favorite. It’s not just because I love clothes (and love taking good care of them), either. Tell me: Is there anything more joyful in life than wrapping yourself in freshly-dried, toasty sheets or being able to wear your favorite top again? I think not.

The competition is being held in India for the first time since 1996 - when it sparked uproar.

Get excited and get your credit cards out because Ulta has graced us with its Big Summer Beauty Sale…as of, like, right now! Know that it’s much more than a makeup sale. The major event spans makeup, skin care, haircare, nails, beauty tools, and more, so there’s something for everyone to get a good deal on. It also means you can stock up on your favorite beauty products or take a leap and try new ones while they’re seriously discounted.

Cutting your hair at home is the new going to the barbers. Everyone's at it

TORONTO--(BUSINESS WIRE)--Jun 27, 2023--